Rome still uses the multitude of posters and billboards that scatter throughout the city to advertise. While for the average person, like myself, they might spark interest if they are advertising the Edward Hopper exhibit coming to the national museum, or the upcoming Jazz festival. However, if you are 4, these billboards bring a while new excitement to the daily drive from home to school, as they unexpectedly change every 2-3 weeks. Accompanied by the interesting, and sometimes artistic graffiti, the kids have quite a bit to observe, talk about, tell stories about and to discuss as they zoom through the city.
Two weeks ago the Sofficini Findus lizard (http://www.sofficini.it/home.html) had a large campaign with the lizard dressed as a vampire, as a cowboy, and as other fun characters. The kids had a great time naming them each, memorizing where they were on the drive….and were sad when the Carpisa ads replaced all of the Sofficini lizards. Luckily, the “dinosaur” graffiti and the Tucan painted on the window of a pub haven’t moved, and probably won’t move until someone repaints their homes. Long live the billboard campaigns!
How fun! I'd never heard of the Soffichini lizard before. I think being a grandmother is all about learning new things!
ReplyDeleteSofficini are Italian kids food...yummy! They are like hot-pockets, but better, with mozzarella inside a breaded pocket...tomatoes, ham or veggies can be added. I get the feeling moms used to make these all the time, but now you can buy them in the frozen section....thanks to the Sofficini lizard:)
ReplyDeletei LOVE that lizard - he is fabulous in all the right ways in that pic :) i think i would at least have to try anything he was selling ;) heh... marketing works, ya know?!
ReplyDeleteplus he's way cuter than the lizard in 'our new friend' - but the sink, i'm guessing here, it's in is wicked pretty :D or could be a small pool?